Aiming at economic recovery and the fi ght against climate change, the European Commission in response to the fi nancial crisis of 2008 launched the European Green Cars Initiative, a Public-Private Partnership for research and development on zero emission, safe and effi cient road vehicles and transportation. A total of 1 billion Euro was announced to be made available jointly by the European Union and the industry for collaboration ve research projects mainly in the field of electrification on but also for developing novel solutions in long distance freight and logistics. At the side of the European Commission, the PPP European Green Cars Initiative has been implemented by the involved units of the Directorates General for Research, Informattion Society and Media, Mobility, Environment as well as Enterprise and Industry. The industry has been included via three European Technology Platforms, namely the European Road Transport Research Advisory Council (ERTRAC), the European Technology Platform on Smart Systems Integration (EPoSS), and the SmartGrids.

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